Катедра "Маркетинг и стратегическо планиране"

ОКС "Магистър"
Обновено: четвъртък, 20 юли 2023 21:54

MSc Digital Marketing & Transformation

Dual Master's Programme

Partnership between UNWE and Abertay University with Double Degree Awarded

2 Diplomas - 1 Programme

Benefits from the Double Degree in
MSc Digital Marketing & Transformation:

  • Students receive 2 Master Diplomas – from UNWE & from Abertay University, Scotland
  • Joint development of the Programme
  • Joint management of the Programme
  • Shared delivery of courses
  • Quality assurance guaranteed by both institutions

The Programme is now available full-time in Sofia!

Classes begin this October 2023!

Entry Requirements:

Graduates from any professional field, fluent in English, can apply. One of the following documents is required:

  • Successfully passed state exam in English from the diploma for completed higher education
  • Completed profiled high school or profiled class at a comprehensive school or university with intensive English language study
  • A certificate of English language proficiency corresponding to a minimum of level B2
  • If the applicant cannot provide any of the above documents, an exam is taken - an English language test

Minimum GPA to apply for the higher education diploma – good (4.00)


6 000 EUR for the entire period of study:

  • 2 000 EUR for the first semester
  • 2 000 EUR for the second semester
  • 2 000 EUR for the third semester



17.07. – 01.09.2023 at UNWE
17.07. – 03.09.2023 online


Follow the link for more information


Programme Overview

This MSc in Digital Marketing and Transformation has been brought together in a special partnership between the Department of Marketing and Strategic Planning at the Faculty of Economics and Administration at the UNWE and the University of Abertay in Dundee, Scotland, the 4th largest university in Scotland, founded in 1872. Our academic team of experienced lecturers  will be presented by international academic staff and practitioners from both universities in Sofia and Dundee.

The Programme represents a unique double degree in Digital Marketing & Transformation, aimed to deliver the best of knowledge and skills adapted to the dynamic contemporary marketing environment. Designed to introduce you to a strategic understanding of today’s relevant marketing landscape, tools, platforms and tactics, it  will help you navigate the marketing and communications process in a digital inter-disciplinary context upon completion.

After completing the Programme you will be able to understand, create and execute effective Digital Marketing strategies to achieve specific brand management objectives, across multiple business sectors and brand purposes. You will be prepared from a practical point of view to dive directly into creating and navigating effective and up-to-date digital tactics and strategies for online brand presence, performance, branding, e-commerce and communication.

The MSc in Digital Marketing and Transformation is ideal for people who already have a marketing or business degree, looking to deepen their knowledge and expertise in a digital perspective, and also for individuals, already experienced in a certain field, but looking to gain a professional qualification.

The Programme offers a practical, learner-centred approach, allowing you to focus on specific areas of interest, enhancing your capacity to operate successfully in a desired professional marketing-related role.

Course Overview  

Our selection of courses offered throughout the Programme duration will help you develop an understanding of how digital marketing strategy, techniques and analytics work together in perfect synergy, and how to design and deliver a full-scope brand digital footprint, no matter in which business sector you will further embark in. Some of the main courses featured in our Programme include:

  • Contemporary Issues in Marketing
  • Product Innovation and Digital Transformation
  • Digital Communications
  • Digital Customer Insights and Experience
  • Google Ads  - Display and Video (with a Google Certificate option)
  • Digital Branding
  • Data for Decision Making
  • Marketing Research Methods
  • Customer Relationship Management
  • Digital Analytics - Measurement and Optimisation
  • SEM (Search Engine Marketing) and SEO (Search Engine Optimisation)
  • SMM (Social Media Marketing) 
  • Artificial Intelligence in Digital Transformation
  • Website and Mobile Applications for Marketing Impact
  • Internet of Things and more!


How the Programme Works:

The Programme will run full-time at the UNWE Campus in Sofia on weekdays after 4 pm and some weekends. The degree is to be completed in 1,5 years (3 semesters) with the Masetrs’s Thesis preparation is taking place in the 3rd semester. Assessment is carried out through courseworks, class tests, presentations and formal examinations.

Upon Graduation students will have a complete set of skills and knowledge to:

  • Understand, design and implement digital communication strategies across multiple channels and platforms
  • Successfully manage digital marketing, content and brand strategies
  • Perform data analysis and marketing research for brand and e-commerce purposes
  • Analyse, research and apply consumer insights for digital marketing strategy
  • Work successfully as digital marketing experts for local and global business teams

Career Options

Upon completing the Programme you will be equipped with skills and competencies to enhance your career development and work experience so far, and land a dream job among some of these roles:

  • Digital Marketing Executive
  • Digital Marketing Manager/Director
  • Brand Manager/Executive
  • Digital Content Executive
  • CMO
  • Digital PR Expert
  • Social Media Manager
  • Entrepreneur and Business Owner
  • Advertising Specialist
  • Marketing Research Analyst

For more information, please contact us at 0885531937