The program trains professionals for a career that has become firmly established and widely recognized in business practice under the title “Sales and Trade Specialist.” The curriculum is designed to prepare experts in commerce and sales, as well as managers in companies operating both in business-to-business (B2B) environments and in end-consumer sales. These are among the most in-demand professionals, with some of the highest salaries among managerial positions.

Commerce and sales have always been a dynamic field for ambitious entrepreneurs, visionaries, and leaders. In today’s digitalized and rapidly evolving sales channels, success in a highly competitive environment requires in-depth knowledge and skills in managing transactions, product assortments, pricing, sales personnel, customer service, and strategic planning. The program offers a broad range of subjects, emphasizing the practical application of theoretical knowledge. Students engage with real-world business cases, attend seminars led by industry professionals, and visit commercial enterprises. These activities are made possible through established partnerships with major retail chains and public institutions, fostered by the Department of Trade Economics, which leads the program.

Graduates of the program enjoy excellent career prospects, thanks to the knowledge and skills acquired during their studies and the wide range of sectors they are qualified to work in. These include not only specialized commercial and logistics activities—such as retail chains, e-commerce platforms, and small and medium-sized enterprises—but also sales departments within industrial and tourism companies, banks and insurance firms, consulting agencies, trading exchanges, and more.

All of this makes graduates of the “Trade and Sales” program highly competitive, well-qualified managers and entrepreneurs.