Branding. During this class, we will discuss the notion of branding and its management within a corporation. No company can do today without branding, especially in such a globalized world. We will discuss examples from different countries and see how companies have built their brand equity for success.

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About professor Diana Bank Weinberg:  Diana Bank Weinberg was born and raised in Mexico City, but moved to the US after her high school degree to study a BA in French and Sociology. Diana later studied 2 MAs in International Affairs and Diplomacy in Vienna, Austria, before getting her MBA back in the US and PhD in international business and marketing in Israel. She has lived and worked in different countries (Mexico, Israel, France, Austria, Germany, the US) and various industries (government, private sector, academia), and speaks five languages fluently. Her interests include international marketing and business in emerging economies, among other.