The Master's programme in Digital Start-Up Business was developed in response to the growing interest and needs of society in preparing highly educated digital entrepreneurs, capable of not only identifying but also creating entrepreneurial opportunities and, on their basis, launching and developing new, competitive, growth-potential digital enterprises.

The objectives of the Master's programme in Digital Start-Up Business are:

• Preparation for an entrepreneurial career: The programme aims to prepare students to become successful entrepreneurs who can create and manage their own digital startups.
• Development of an entrepreneurial spirit: The programme aims to develop the entrepreneurial spirit of students by teaching them how to recognize opportunities, solve problems and innovate in the digital environment.
• Understanding digital technologies and innovations: The programme provides fundamental knowledge about the latest digital technologies and innovations that are important for the digital startup business.
• Development of startup management skills: The goal is to teach students how to manage digital startups, including project, resource and financial management.
• Acquisition of marketing skills: The programme aims to teach students how to create and implement marketing strategies that help develop the market and attract customers.
• Ability to adapt to a rapidly changing environment: The Master’s programme aims to prepare students to adapt to changes in the technological landscape and business environment.
• Collaboration and leadership skills: The programme aims to develop teamwork and leadership skills that are important for the successful management of digital startups.
• Preparation for funding and investment: Students should learn how to attract funding and investment for their startup projects.
• Acquisition of ethical and legal knowledge: The programme should teach students to align the activities of their startups with ethical and legal standards.
• Practical experience and networking: The programme can provide opportunities for internships and collaboration with partners, as well as help students expand their professional network.

These goals will help students prepare for a successful career in the field of digital startups and entrepreneurship in the digital environment.

Graduates of the Digital Start-Up Business specialty have the opportunity for successful professional realization as:

• Creators of their own digital start-up businesses or developing their existing digital businesses.
• Participants in various structures - management boards, boards of directors, associations, etc.
• Consultants in the management and development of digital enterprises.
• Experts, managers and policy makers in various governmental and non-governmental organizations supporting digital startup business.
• Experts and managers in incubators, accelerators, technology parks and other organizations whose priorities include promoting digital entrepreneurship.
• Developers, coordinators and managers of national and international projects in the field of digital entrepreneurship.

Graduates of the Digital Start-Up Business specialty have the opportunity to continue their studies in the PhD programme in Entrepreneurship.