The Master's program "Retail Chain Management" (distance learning, two semesters) is designed for graduates with a Bachelor's degree from all professional fields at UNWE and other accredited universities.

The program provides an academic foundation for a career in one of the most attractive and developing sectors of the economy – retail trade.

Over the years, retail trade has increasingly concentrated in what is known as modern trade, represented by retail chains. The expansion of the presence and power of retail chains, as well as the application of new technologies in their business, creates new and attractive opportunities for professional development for graduates of the program.

This program is particularly suitable for future leaders in retail trade, for professionals seeking management positions in retail chains, as well as for professionals in national and international associations of:

• Retail chains in the fast-moving consumer goods sector;

• Hypermarkets and malls;

• Fast food restaurant chains;

• Hotel and restaurant chains;

• Consumer electronics retail chains;

• "Cash and Carry" type retail chains;

• Logistics centers, and more.

Graduates of the "Retail Chain Management" program can successfully pursue careers as executive directors of retail chains, commercial directors, marketing managers, sales managers, commercial representatives, regional managers, key account managers, regional directors, purchasing managers, brand managers, and more.

The program includes courses such as:

• Competitiveness of retail chains;

• E-commerce;

• Supply chain management;

• Customer relationship management;

• Assortment policy;

• Pricing policy;

• Personnel management;

• History and theory of retail chains;

• Strategies for retail chain management.

The theoretical knowledge and practical skills gained in the program will allow graduates to be competitive on the Bulgarian market and apply multi-channel and multi-format retail concepts for successful territorial and international expansion.