DIGITAL MARKETING (дистанционно обучение)
ONLINE MASTER PROGRAM "DIGITAL MARKETING"
The master programme is prepared and implemented together with practitioners from digital marketing agencies in Bulgaria. Students get a comprehensive understanding of the nature of digital marketing, its integration into the company's overall marketing strategy, the use of digital marketing channels, the planning and execution of digital campaigns. They acquire knowledge and skills to use business intelligence systems, implement software business solutions for customer relations, as well as navigate the legal issues of digital business regulation at the national and international level.
Graduates of the master degree can be successfully integrated in various spheres of marketing activity, both in small and medium-sized enterprises and in large international companies. State and local administrations are also a possible career field, especially where the participation of marketing specialists is necessary for the implementation of communication with various groups of stakeholders.