Mr. Claudio Poggio shared his long years’ professional experience as a commercial director of Italian truck manufacturers. He gave many professional examples about specific business practices and strategic choices applied by companies to create and defend their competitive advantages in international commercial automotive markets (incl. Bulgaria).

Eng. Nikolay Ivanov with a strong expertise in distribution and aftersales of commercial vehicles in Bulgaria, was among the speakers at the meeting. Both invitees spoke about success stories regarding challenges and difficult decisions for survival during Covid-19.

The open discussion provoked particular interest and a lot of questions among the students. The topics of competitive advantages and strategies used by companies in highly competitive and specific automotive manufacturing industry were also touched.

The meeting was initiated and mediated by assoc. prof. Dr. Yovka Bankova for students in: "Marketing and Strategic Planning" (in English), "Strategic Planning" and "Marketing".

Special thanks to colleagues from the department chief assist. prof. Dr. Nikolay Dontchev and chief assist. prof. Dr. Kalin Krumov for supporting the initiative.

6th November, 2025/room K309/10.30 a.m.